Author: Lauren Clarke

Lauren Clarke is an Australian freelance blogger, who writes on small business marketing, human resources and business for a number of blogs. Outside of writing, she enjoys sampling Australian red wines, and live theatre. Follow Lauren on Twitter.
Amazing email subject line
Marketing

6 Proven Methods to Write an Amazing Email Subject Line

So we can all agree that headlines are massively important. They are strategically written attention-grabbing statements with the sole purpose of getting your reader to engage with you, that is click an ad, read an article, or even open your email. Yes, headlines or in email case, subject lines, are the first things your audience […]

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How can mobile network operators capitalise on eSIM Technology?
Technology

How Can Mobile Network Operators Capitalise on eSIM Technology?

Nothing lasts forever, and even the long reign of the traditional SIM card has to end. Its successor, the embedded SIM (eSIM), is smaller, sturdier, and more versatile, ready to support a broad array of connected devices. This year, global shipments of eSIM enabled smartphones are expected to reach 225 million, and Orange predicts that […]

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create banner ads
Marketing

How to Create Banner Ads That Demand Attention

All marketers know that display advertising is absolutely crucial to the success of an integrated marketing campaign, and that you have to create banner ads. Whether you’re doing it using re-marketing, or via contextual audiences, or maybe you are doing something with programmatic, display advertising is important. So what makes your prospects want to click […]

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Digital Marketing Consultation
Marketing

Why is Digital Marketing Consultation Key to Business Success?

If you want to achieve an unbeaten digital marketing plan, your primary step is to implement and investigate diverse actions, understand where every marketing process that suits in your strategy, and devise real-life scenarios. Luckily, a digital marketing consultancy can assist you perform that. What can these consultants do for your company? If you want […]

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team conflict amongst business
Leadership

Managing Team Conflict Amongst Your Employees

There are two clear indicators that highlight when a team conflict is about to become negative for the team or the business. The first sign that a conflict is going to become a negative force in your team is if the emotions are starting to escalate. That is, people are getting angry. If they’re getting […]

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Effectively manage people
Leadership

New Leaders Guide to Effectively Manage People

Anyone can learn some basic techniques to effectively manage people. In this article, I’ll share with you my five beginner tips to effectively manage people. Acknowledge great work Don’t be the kind of person that feels too proud to appreciate other people’s work when they perform excellently. You know it won’t take anything from you […]

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Cash flow management strategies
Business

The Complete Guide to Effective Cash Flow Management

As entrepreneurs, we all understand that cash is the lifeblood of your business. However to ensure that lifeblood continues to pump through your business, you really need to understand the foundations of business cash flow management. To understand the lifeblood of your business, you need to first understand what is cash flow then of course […]

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Benefits of delegating
Leadership

The Surprising Benefits of Delegating for Small Business Owners

As a small business owner, you tend to add your own personal touch to everything in the business. Yet, delegating tasks can free up your calendar and allow you to focus on the core values of your business once again. As your business grows, so should your team! If you’re one of the many business […]

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Blog post topics
Marketing

Content Marketing: Finding Blog Post Topics on Quora

If you’re a blogger, this is a very familiar problem. You blog consistently and exhaustively about a certain topic. It seems that you know your niche like the back of your hand. In fact, a lot of your visitors would leave comments complimenting you. It seems like you’re doing everything right. But ultimately, you hit […]

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Beat the fear of public speaking
Career
Marketing

4 Methods to Beat the Fear of Public Speaking Forever

You have no doubt heard the expression that “People fear public speaking more than death”. There is an actual term for it; glossophobia. However, it doesn’t have to be that way. You can beat the fear of public speaking. Public speaking, done well, can help you build a personal brand, increase your business, make lots […]

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