Marketing

Top Email Marketing Trends to Consider

Email marketing is a cost-effective and powerful way to reach your target audience. To make the most of this strategy, it’s important to understand the basics of email marketing. First and foremost, you need to…

Leadership

Leadership

Mindful Management: How to Run Your Business Mindfully

Running a business is a tremendously tough task due to many reasons. This difficulty exists because the process consists of several elements. When you have to take care of several things at the same time,…
Leadership

Congruent Leadership: What It Is and Benefits

Congruent leadership is a leadership style that focuses on aligning a leader’s actions, words, and values with the goals and values of the organisation. A congruent leader is someone who leads by example, and who…
Leadership

5 Fantastic Ways to Reward Your Team for a Job Well Done

When the going gets tough, your team will rally together. But, sometimes they might not feel like it. Your team prays when they’re in need of a miracle or when they have doubts about their…

Business

Business

What to Look at on a Balance Sheet

One of the most important financial statements for any business is the balance sheet. It provides a snapshot of its financial position at a specific point in time. At a glance, it shows how much…
Business

What Are the Principles of Business Planning

One of the key principles of business planning is to ensure that the plan aligns with the overall vision and goals of the organisation. This means taking into account factors such as mission statement, values,…
Business

What Does Turnover Mean in Business Accounting

In business accounting, turnover is a financial term that refers to the number of times a company’s inventory is sold and replaced during a given time period. Turnover is an important metric used by businesses…

Marketing

Marketing

Top Email Marketing Trends to Consider

Email marketing is a cost-effective and powerful way to reach your target audience. To make the most of this strategy, it’s important to understand the basics of email marketing. First and foremost, you need to…
Marketing

Making PR Work for Your Small Business

Small businesses can benefit from the power of public relations (PR) to increase their exposure and grow their brand. However, they often lack the resources and expertise to execute a proper PR campaign. To make…
Marketing

My SEO Agency Wants To Change My Website But I Am Happy With It; What Should I Do?

One of the most frustrating things that can happen to you as a small business owner is to invest in a brand-new website, only to be told that it needs to be ‘fixed’ by a…