Email marketing is a cost-effective and powerful way to reach your target audience. To make the most of this strategy, it’s important to understand the basics of email marketing. First and foremost, you need to…
Running a business is a tremendously tough task due to many reasons. This difficulty exists because the process consists of several elements. When you have to take care of several things at the same time,…
Congruent leadership is a leadership style that focuses on aligning a leader’s actions, words, and values with the goals and values of the organisation. A congruent leader is someone who leads by example, and who…
When the going gets tough, your team will rally together. But, sometimes they might not feel like it. Your team prays when they’re in need of a miracle or when they have doubts about their…
One of the most important financial statements for any business is the balance sheet. It provides a snapshot of its financial position at a specific point in time. At a glance, it shows how much…
One of the key principles of business planning is to ensure that the plan aligns with the overall vision and goals of the organisation. This means taking into account factors such as mission statement, values,…
In business accounting, turnover is a financial term that refers to the number of times a company’s inventory is sold and replaced during a given time period. Turnover is an important metric used by businesses…
Email marketing is a cost-effective and powerful way to reach your target audience. To make the most of this strategy, it’s important to understand the basics of email marketing. First and foremost, you need to…
Small businesses can benefit from the power of public relations (PR) to increase their exposure and grow their brand. However, they often lack the resources and expertise to execute a proper PR campaign. To make…
One of the most frustrating things that can happen to you as a small business owner is to invest in a brand-new website, only to be told that it needs to be ‘fixed’ by a…