5-Step Guide to Choosing the Right Digital Marketing Agency

5-Step Guide to Choosing the Right Digital Marketing Agency

Digital marketing has now become a critical component of a modern day business’s overall marketing strategy. With the prevalence and reliance on the internet by customers/consumers, finding the right digital marketing agency in Brisbane or elsewhere in Australia is increasingly important.

For many business owners, knowing how to determine the right digital marketing agency for their needs is easier said than done. In this guide, we’ll help you discover how to find the perfect agency for your goals.

A 5-step guide to choosing the right digital marketing agency

Understand what a digital marketing agency does

Step one might sound simple but there’s a lot of confusion about the world of digital marketing and the role of an agency. Digital marketing agencies leverage various digital channels to help your business promote products or services.

These channels can include:

  • Social media
  • Search engines
  • Website design, development and content management
  • Email

Digital agencies work to help increase brand awareness online, generate more sales through online channels or create more leads through your website/social media.

Avoid misconceptions

Expecting immediate results can lead to disappointment

Digital marketing strategies are medium-to-long-term investments. Clients looking for immediate results are likely to find themselves, and their agency partner, disappointed.

Expecting a one-size-fits-all approach

Digital marketing strategies need to be tailored to the business itself. From the needs and goals of your company to your size and target audience, it’s important to note that strategies that work for one business may not be suited for yours.

Expecting easy revenue growth

Digital marketing is not always easy. There is a lot of competition on social media and in search engine rankings. Leveraging the knowledge, expertise and experience of a reputable digital marketing agency will help you achieve your goals however.

Expecting to spend little to no money

Digital marketing is certainly a cost-effective way of advertising and promoting your business, especially compared to traditional marketing channels. But it’s not necessarily cheap. Think of your digital marketing like you would an investment.

Expecting a set-and-forget approach

Whether it’s your website ecommerce design or your social media strategy, digital marketing campaigns need to be amended, monitored and optimised on an ongoing basis to ensure best performance. That’s why when you work with a digital marketing agency you’ll likely be partnering up for an ongoing service.

Determine your goals

Digital agencies are crucial for online success but they are not mind readers. Spend some time to determine what you want to achieve from your new website development on an online campaign. Some potential goals include:

  • Brand awareness
  • More leads
  • More sales
  • Re-brand
  • Greater market share

Research options

There are many digital marketing agencies in Brisbane and beyond.

When you’re determining the right one for you, think about what specialised services you’d prefer. Some agencies specialise in certain industries or sized businesses.

Consider what past reviews and testimonials the agency has and whether they have an online portfolio you can review.

And, of course, you need to make sure the services they offer are in line with your needs. Not all digital marketers provide website development, for example. And not all website design agencies provide Google ads services.


Obvious but no less important, your budget will help narrow down the agencies that are right and practical for you. Determine your marketing budget and make sure you evaluate what any agency in consideration can realistically deliver under that restriction and whether the value for money and return on investment is worth it.

The right digital agency needs to be right for you

Ultimately, the right digital marketing agency needs to feel right for you and your business. You’ll be working closely and communicating a lot with your chosen agency, so you need to feel a sense of trust, honesty, connection and rapport.

Whether you opt for a local digital marketing agency in Brisbane or choose to work remotely with a different team, remember that your relationship should be that of a ‘partnership’ working together to achieve commonly agreed to goals.