In this post I’m going to discuss all about basic SEO on page optimisation you can do for your site. Once you do, you’re going to be successful with the site and drive large amounts of traffic with little effort.
Include 1 to 2 right keywords at strategic places.
You should know about the different areas of your site where you can add keywords, so that you start ranking high for some terms.
These are areas that have a higher worth in the pecking order and get you results. The places are the title tag, the headers, the URL and the meta description.
So, let’s go into further detail.
The title is the headline of your article and both the search engine and the searcher looks at it to understand what the post is going to be about. It determines how relevant your article is going to be. So keywords should be placed here.
In addition the keyword you place must find itself in the first 60 characters of the title. Beyond that limit Google, tends to cut off the title characters.
60 characters is the most it will go.
Headers and Body
Next you need to include the keywords in the body of the post. If you’re not sure which keywords to use, use a form builder tool like Paperform and survey your audience. That doesn’t mean you should try and shove it down readers’ throats by placing it in places where they make zero sense.
Include keywords in the copy but in a natural easy to understand way. If you don’t there’s every chance that your site might get penalised for keyword stuffing practices. You don’t want that do you?
When you write a post, the first step is keyword research. You should be able to strategically think of high value keywords to enter into the body to rank well. Keywords, however, shouldn’t be your only focus.
When you create content the thing you need to be most worried about is how you can help people with your content. That means determining potential questions they have and answering them through the content you create. That also gives you a chance to naturally optimise content for terms that are being searched for. Always a/b test your titles.
Basic SEO tips with URL
Next search engines are going to take a look at the URL to determine what it’s about when they crawl your page.
URLs are the addresses your content like product reviews, affiliate content and in-depth content live on. So make sure unique content has unique URL and include one or two keywords there.
For example, as basic SEO tips, if I am reviewing Kava I will be sure to include the two post important keywords: kava and review in the post URL.
The final piece of the puzzle is your page’s and post’s meta description. Meta descriptions used to carry a lot of weight around earlier because that’s what search engines used to understand the post.
But even now you can place keywords. Meta description spaces are areas where you can add long-tail keywords about the blog post. This matters a great deal and helps your copy and makes it clear to the audience about your post’s content.
Also if the meta descriptions get featured on search engine page results, having a good well rounded copy increases your chances of getting a high click through rate.
Make blog mobile-friendly
Google has a mobile-first index. I bet you didn’t know that. For you to be featured on that index, your site must be mobile friendly.
For all the search queries typed on Google, the ones that display first are ones from sites that are responsive and adapt to different devices.
It has been in their core algorithm since 2015.
Use responsive design. Use a SEO-friendly responsive theme and you’re done. That’s one of the easiest basic SEO tips to carry out.
About the Author
George is a blogger and writer at Kamayobloggers.com