Marketing

The Export Marketing Development Grant (EMDG) is a program offered by the government to support Australian businesses in expanding their export markets. It provides financial assistance to eligible businesses to help them promote their products…

Marketing is a fundamental aspect of any business. It involves identifying, anticipating, and satisfying customer needs and wants through the creation, communication, and delivery of value. In simple terms, marketing is the process of promoting…

Choosing the right marketing agency for your business is crucial to its success. A marketing agency can help you reach your target audience, increase brand awareness, and drive sales. With so many agencies to choose…

Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates for each customer or visitor brought in by the affiliate’s own marketing efforts. In Australia, the affiliate marketing industry has been steadily growing over…

Digital marketing has become an integral part of businesses’ overall marketing strategies in recent years. With the increasing reliance on technology and the internet, companies have recognized the need to establish a strong online presence…

One of the most frustrating things that can happen to you as a small business owner is to invest in a brand-new website, only to be told that it needs to be ‘fixed’ by a…

Ensuring your online store stands out from the crowd is of utmost importance in today’s competitive marketplace. Fortunately, there are some basic and yet essential elements to your ecommerce website design that can help you…

My grandfather was a candy salesman in Augusta, Maine. He was honoured several times with being one of the top salespeople for Pine State, his company. Yet, when I went on his sales route with…

Why is direct mail still a valuable marketing tool? Perhaps the most important thing to do with your direct mail is to make it interesting. What’s more, you need to make it useful. Your customers…