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Emma Taylor

26 posts
Hiring and Managing Your First Small Business Employees
Leadership

Hiring and Managing Your First Small Business Employees

18 August 2022
Once you have your small business up and running with steady calls its time to think about hiring more employees. Hiring isn’t as simple as you might hope but following a few good practices you…
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How to Use Instagram Insights to Improve Your Marketing
Marketing

How to Use Instagram Insights to Improve Your Marketing

5 June 2021
Have you already started promoting your business on Instagram? Are you looking for ways to analyse your Instagram performance? Do you want to improve your Instagram marketing strategies? This article will show you how to…
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9 Great Ways That Content Marketing Can Drive Sales
Marketing

9 Great Ways That Content Marketing Can Drive Sales

28 May 2021
No matter how we really think about it, in the end, content marketing is about filling the cash register with dollar bills. To that end, we need to consider ways that content marketing can drive…
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10 Ways to Win at Running an Ecommerce Business
Business

10 Ways to Win at Running an Ecommerce Business

21 May 2021
Want to know how to beat the competition when running an Ecommerce business? How to stay ahead in the game in a way that they can’t even reach your feet and how to make sure…
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Key Differences Between WordPress Posts and Pages
Technology

Key Differences Between WordPress Posts and Pages

14 April 2021
A very common question when you first start building your own website is what is the difference between a page and a post on WordPress, what sort of content should you use in each, and…
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Search Engine Optimisation Tips for Your Small Business
Marketing

Search Engine Optimisation Tips for Your Small Business

31 March 2021
Most web designers are very good at what they do, however web designers concentrate on design and functionality so if you pick a good designer you will get a great looking site that works well…
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Why Every Australian Entrepreneur Must Have a Business Continuity Plan
Business

Why Every Australian Entrepreneur Must Have a Business Continuity Plan

26 February 2021
Most businesses tend to deal with current matters at hand, such as generating income and ensuring tight schedules for daily operations, keeping everyone’s hands full. While this is not bad at all, it wouldn’t hurt…
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How to Boost Conversions Using Your Design Portfolio
Marketing

How to Boost Conversions Using Your Design Portfolio

10 February 2021
A focus on trying to boost conversions using your design portfolio is not commonly associated with web design portfolios. However why not? The main purpose of a portfolio is usually to get more business or…
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14 Low Cost Advertising Ideas for Your Small Business
Marketing

14 Low Cost Advertising Ideas for Your Small Business

25 January 2021
Starting out in business takes effective planning and good structure. Many small business owners do not follow-up-on or set a business plan / targets, regularly planning their advertisement methods, which leads to the downfall of…
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Small Business Brochures: An Inexpensive Marketing Option
Marketing

Small Business Brochures: An Inexpensive Marketing Option

14 January 2021
Well designed and quality business brochures can project a great overview of your products and services, and they can really grab the attention of your prospects. All for a very cost effective budget. Face it,…
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A Vital Marketing Strategy for Business: Branding
Business

A Vital Marketing Strategy for Business: Branding

30 December 2020
Creating your business branding plays a very vital role. However it is also true that it is a very difficult part of marketing strategy. Building a brand helps in the long run as consumers will…
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3 Signs of Beginner Naivety When Starting a New Business
Business

3 Signs of Beginner Naivety When Starting a New Business

5 December 2020
In this article, I share with you the three tell-tale signs of naivety for a first-time entrepreneur who is starting a new business. Exhibit any of these, and your first impressions with seasoned business people…
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