Nothing at all changes the fact that content is now driving search engine rankings more than anything else. So, isn’t it the right time to stop delineating SEO from content and start thinking about it…
Five Costly New Small Business Mistakes (and How to Avoid Them)
17 February 2021
If you’ve already started a business then you’ve probably made at least one of these new small business mistakes. I’ve made most of them. Some of them over and over again – eeek!! I hope…
Before an employer considers you for a position, someone in human resources does an Internet search on your name. Have you ever tried it? What comes up? You can find your social pages, your past…
Proven Methods to Validate Your Business Idea
15 December 2020
When I started my first business, my idea of market research was to spend many hours checking out the competition online and then asking my friends and family what they thought of my business idea….
How to Encourage Users to Scroll the Length of Long Web Pages
16 November 2020
Split tests have shown that long web pages take precedence over shorter ones. However, about the effectiveness of the long page, it is important that the reader should be aware of its length. If the…
If you’re currently applying for new jobs, then it’s vital that you have a strong cover letter to accompany your resume. When you write your own cover letter well, it will help you to build…
Reputation Management and Online PR for 2020
11 October 2020
2020 is going to be an interesting year for SEO, Reputation Management and Online PR, there could not of been a better example of how the communication world is changing, with this years Christmas number…
How Australian Professional Services Can Use Cold Calling for Sales
27 September 2020
In his landmark book “Managing the Professional Services Firm”, leading professional services guru David Maister labels cold calling for sales as a third-tier “desperation” measure. Can Maister be wrong? Certainly the vast majority of professionals…
Creating and Building Niche Websites as Your Online Business
18 September 2020
For those of you ready to start a business online, one approach you might want to consider is to become a niche marketer. In plain terms, a niche marketer builds a website to market a…
How to Create an Email Newsletter That Attracts Subscribers
4 September 2020
Do you wish you could learn how to create an email newsletter that attracts subscribers and adds more followers to your social media and website? I think everyone out there just raised their hands and…
For those of you that have no idea just what direct reaction advertising and marketing is, direct response advertising is a type of advertising made to obtain a direct reaction which is certain as well…
In every business, getting complaints from your customers is an inevitable part of doing business. No matter how thorough you are in terms of processes and quality. Chances are, you’ll find yourself in an uncomfortable…