Marketing

Digital Marketing in the Time of Coronavirus

Digital Marketing in the Time of Coronavirus

The pandemic impacted a lot of businesses negatively and changed the scenery for advertising. With insurmountable losses, companies started adapting to new strategies to survive. According to Bloomberg’s projections in March 2020, the Coronavirus could cause worldwide economic losses amounting to $2.7 trillion. It is a pretty significant amount that would mean the bankruptcy of …

Marketing

How Australian Professional Services Can Use Cold Calling for Sales

How Australian Professional Services People Can Use Cold Calling for Sales

In his landmark book “Managing the Professional Services Firm”, leading professional services guru David Maister labels cold calling for sales as a third-tier “desperation” measure. Can Maister be wrong? Certainly the vast majority of professionals intensely dislike cold calling and are more than eager to accept the many pronouncements that “cold calling doesn’t work”. But …

Technology

Take Your Business Ahead in Australia with Mobile Application Development

Take Your Business Up Ahead in Australia with Mobile Application Development

Mobile phones, now better known as smartphones, have earned huge success not only in Australia but also across the globe. With the introduction of various new innovative technologies in the mobile industry, the worldwide smartphone market has witnessed numerous smartphones launches, which also got huge sales figures. However, there are various factors, which led to …