Making PR Work for Your Small Business
Marketing

Making PR Work for Your Small Business

Small businesses can benefit from the power of public relations (PR) to increase their exposure and grow their brand. However, they often lack the resources and expertise to execute a proper PR campaign. To make…
Learning the Art of Self Promotion
Marketing

Learning the Art of Self Promotion

My grandfather was a candy salesman in Augusta, Maine. He was honoured several times with being one of the top salespeople for Pine State, his company. Yet, when I went on his sales route with…
Clever Marketing Ideas for Small Business
Marketing

Clever Marketing Ideas for Small Business

Discussing clever marketing ideas for small businesses that don’t cost a lot. There’s a saying in the marketing world: “Not all marketing is paid.” This is true, but it’s also incorrect. In fact, some of…
How to Build an Audience on Twitter
Marketing

How to Build an Audience on Twitter

Why is building an audience on Twitter important? Twitter has become a great place to find and share content. But the way you find and share content is just as important as how you do…
Benefits of Outsourcing Business Blogging
Marketing

Benefits of Outsourcing Business Blogging

With the ever-increasing size of content marketing, a massive debate is still going on. Some people think getting it all done by themselves is a good idea while others find outsourcing as an ultimate solution….