In his landmark book “Managing the Professional Services Firm”, leading professional services guru David Maister labels cold calling for sales as a third-tier “desperation” measure. Can Maister be wrong? Certainly the vast majority of professionals intensely dislike cold calling and are more than eager to accept the many pronouncements that “cold calling doesn’t work”. But …
It isn’t easy breaking into a career as a copywriter. It can be daunting, confusing, frustrating and the professional pitfalls are numerous. You need all the help you can get. And this article attempts to help guide you on your way with business copywriting tips. I have collated 54 of the absolutely best business copywriting …
Backlink building and increasing traffic is not always easy, this task can prove even more difficult when trying to target search terms that are deemed to be HIGHLY competitive. Even though it may be a little harder, it’s not impossible! The following are some SEO link building strategies to increase traffic and obtain back-links for …
Year 2020 is a challenging year for everybody across all fronts. A lot of businesses struggle to survive the unexpected changes. No matter what industry you belong to and no matter what your product or service is, you need an online presence to stay afloat. Online presence is not just a website and a Facebook …
Your web design plays a vital role in promoting your business online , and establishing your presence, and brand identity. If it has all of the right elements that can make a lasting impression on the minds of your visitors, then they are more likely to stick around on your page, stay engaged, and learn …
Pinterest is a traffic goldmine. Pinterest is also a social media sensation: one that’s geared towards a specific demographic: women. You may not realise this yet but given enough time and effort Pinterest can help you score more in terms of sales, leads and website traffic. If you want to witness more engagement, the simplest …
Do you wish you could learn how to create an email newsletter that attracts subscribers and adds more followers to your social media and website? I think everyone out there just raised their hands and a few shouted, “me, me.” (Did you see my hand waving, too?) This is my list of things that have …
For those of you that have no idea just what direct reaction advertising and marketing is, direct response advertising is a type of advertising made to obtain a direct reaction which is certain as well as measurable. Let’s share some direct response advertising tips. The shipment of the feedback is direct in between the audience …
SEO might not be rocket science however neither is it straightforward. Far too many people spend way too much time on a myriad of techniques designed to boost your overall SEO results. and get that coveted link thinking that it is “the means” to sensible SEO. Chasing low-quality directories, submission sites, spinning articles are a …
Using your website to promote your Australian small business is simple and very profitable. You can contact all of the clients on your client list and thousands of potential clients for next to nothing if you’ve made the proper preparations. All it takes is a little advance planning and your Internet marketing will become a …