When you perform a website audit to a site, it is normally after completing its designing and on page elements. Before going off page for a site a website audit is must and should for a site to avoid indexing its errors in Google. This audit helps you to identify all the site errors you …
Digital marketing is the activity that deals with using electronic devices for marketing your services and products. Today, digital marketing is getting synonymous with online internet marketing. If you notice the current global scenario, you can find a significant development in digital marketing right now. The pandemic COVID-19 is changing consumer behaviour and marketing. Whenever consumer behaviour changes, marketing efforts are reflected in the adjusted consumer response. In today’s scenario, where cinema advertising has almost shrunk, print advertising has also fallen …
Throughout the COVID-19 pandemic, the Internet has been the only ray of hope for Australians, whether it be for fulfilling your daily chores or entertainment during these stressful times. Internet dependency and usage rose during the lockdown, and so did the danger attached to excessive use and misuse of the internet. Leading the list was …
Do you sometimes find yourself wasting hours on YouTube while complaining that you don’t have time to scratch your head? You are not quite alone because getting lost on YouTube is a global phenomenon. In fact, you can witness that the number of international studies that specifically refer to YouTube in internet addiction studies is …
A look at some of the key points you need to know if you want to succeed in your career. Training is back in the spotlight, with many organisations now recognising that it is a key factor in boosting their bottom line and attracting and retaining top talent. The BBC has a series of articles …
Have you ever wondered how a startup can get people to sign up for a new product, or use content marketing to build a big audience? You can do it by using content marketing. You’ve probably heard the term “content marketing” before, however I think it’s important to understand the difference between a content marketing …
Whether you are writing content to share on your blog, website, or social media channels, the ability to engage your audience should be your top concern. But writing engaging content is also one of the biggest content marketing challenges that companies face. In fact, 65% of companies say that it is a challenging task to …
An Australian accountant can offer any business a huge range of professional services, however are all those services necessarily right for you? In spite of this, and more to the point, are you and your accountant right for each other? You may be willing to do a lot of the bookkeeping in your business yourself, …
Sam makes marvellous and delicious cider from green apples by using secret ingredients and traditional techniques by which he can produce variants with distinct aroma and flavours. He runs a small factory in the countryside and earns modestly. He doesn’t advertise as he is left with no time to do anything else. Enters his tech-savvy …
The pandemic impacted a lot of businesses negatively and changed the scenery for advertising. With insurmountable losses, companies started adapting to new strategies to survive. According to Bloomberg’s projections in March 2020, the Coronavirus could cause worldwide economic losses amounting to $2.7 trillion. It is a pretty significant amount that would mean the bankruptcy of …